The Significance of Strut®
DEFINING A LIFESTYLE
Strut is a feeling. It’s a confidence that exudes from one’s smile all the way down to their step. Strut is how we want everyone to feel, including each associate dedicated to Revealing Beautiful Skin. It’s why they walk through the center with purpose, knowing they have the knowledge, products, and services needed to help each guest feel gorgeous inside and out. For us, strut is a way of life – feel the brand, live the brand™.
Random Acts of Kindness
WE DO NICE BETTER THAN ANYONE
Strutting as one is about delivering the EWC experience and making each guest feel remarkably special. It’s about educating them on our promotions so we can make their lives a little easier. It’s a genuine smile and a “Hello Gorgeous!” And, most of all, it’s a relentless commitment to Revealing Beautiful Skin.
Nurturing
I STRUT, YOU STRUT, WE STRUT TOGETHER
We don’t draw the line at doing right by each guest. We do right by everyone around us, especially our team. We attribute our success to nurturing and developing a team of Ultimate Strut Ambassadors™, who share in our goal and embody our values and lifestyle of good business. It’s why we look to our team leaders to inspire, motivate, and educate each associate to feel and live the brand in everything they do. Once achieved, everything else just falls into place.
Success Through Culture
CULTURE FUELS OUR PASSION AND PUSHES THE BRAND FORWARD
Every successful brand has one thing in common: culture. No matter how much we grow, we remain committed to our culture while establishing ourselves as an iconic beauty brand. When we feel the brand and live the brand™, it becomes our lifestyle. And when it becomes our lifestyle, it’s delivered through each guest’s experience and it becomes their lifestyle, too.
Walk In. Strut Out®.
GET GUESTS AND KEEP THEM
When strut is our way of life, getting guests and keeping them becomes our ultimate goal. From each associate to each service and product, we ensure a consistent, flawless experience across the board for each guest who steps into each center. Each guest is at the heart of everything we do. At European Wax Center, we believe every guest should walk in feeling welcomed and strut out floating on air, sharing our message with the world.