European Wax Center was founded over a decade ago on the belief that everyone deserves to feel beautiful, not concealing who we are, but by having the courage and confidence to reveal our natural, gorgeous skin.
From humble beginnings inside of their father’s hair salon, Co-founders David (Chief Executive Officer) and Joshua Coba (Chief Operations Officer) opened the first European Wax Center in Aventura, Florida. Today, with more than 550 centers, operating in more than 41 states nationwide, European Wax Center is the world's leading wax center franchise in beauty services.
The Cobas developed the Ultimate Wax Experience®, which features our all-natural COMFORT WAX® carefully sourced from Europe and the 4 Steps to Gorgeous Process®: Cleanse, Prepare, Wax, and Rejuvenate. Since the start, every European Wax Center has featured a clean, crisp modern environment with private waxing suites and wax experts who focus on providing exceptional service to each guest.
In 2011, EWC was ranked No. 82 in the Inc. 500 list of the fastest-growing private companies. The company was also named the country’s No. 1 Franchise and ranked No. 7 in the industry that same year.
Today, EWC has grown into a lifestyle brand committed to providing luxurious waxing for anyone who wants to reveal beautiful skin. In just over 10 years, the brand has grown from 6 centers to more than 800 franchise licenses sold nationwide. This tremendous growth could not have been made possible without the support and dedication of each and every person on our talented team.
"The last 10 years have been filled with challenges, achievements, and tremendous growth. We have evolved quickly and while we’re proud of what we’ve achieved, we know there is much more to come.”- David Coba